Along with Oriol Pàmies, the founder of Queer Destinations, we experienced a monumental achievement as Primavera Sound Barcelona became the world’s first Queer Destinations Committed festival. Over several days, Pàmies joined attendees in enjoying a stellar musical lineup and fantastic stages, all within a vibrant, diverse, and inclusive atmosphere championed by Queer Destinations. This historic event exemplifies Queer Destinations’ vision and the strong partnership with Primavera Sound, reinforcing the importance of creating safe and supportive environments for the LGBTQ+ community.

The festival may stand as one of the most inclusive events ever experienced. Upon entering the festival grounds, attendees were greeted by a prominent sign declaring: “Primavera Sound Barcelona, THE FIRST FESTIVAL COMMITTED TO DIVERSITY AND INCLUSION.” This powerful message, brought to life by Queer Destinations, promised an unforgettable experience for all attendees.

• Primavera Sound will become the first festival organiser globally to work towards this quality label for the LGBTQ+ segment.

• The collaboration comes a week after the festival participated in Think Plus, the Think Tank of the LGTBIQ+ Chamber of Commerce of Catalonia, on new models of diverse tourism.

Primavera Sound and Queer Destinations have signed a collaboration agreement, within the framework of the celebration of LGBTI Pride in Barcelona, with the aim of becoming the first festival at a global level to obtain the Queer Destinations Committed distinction.

The ‘Queer Destinations Committed’ label is the internationally recognised standard that allows companies to show their commitment and welcome the LGBTQ+ segment in an optimal way. The seal has a presence in over 12 countries around the world and has as its main requirement a process of awareness and training for 100% of employees and collaborators using a digital educational programme called “Hospitality meets diversity”.

In the words of Queer Destinations, “Primavera Sound has been a pioneer in the defence of its values such as sustainability, gender parity and diversity with programmes such as Nobody is Normal,” which is why they wanted to recognise the work of the festival. With this alliance, they seek to go a step further by becoming an international standard for welcoming anyone. In Spain, an international agreement has been signed with the Minister of Industry, Trade and Tourism, Reyes Maroto, to promote this segment at a national and international level, a plan that will allow Primavera Sound to promote the essence of Barcelona around the world.

Alfonso Lanza, director of Primavera Sound, expressed his gratitude for this recognition that “highlights the commitment that the festival has had for years with its audience, in this case and especially with the LGTBI community”. The fact that labels such as Queer Destinations value Primavera Sound as an inclusive and diverse space is “an honour, as the festival is not in itself an event aimed exclusively at the community and therefore, we consider that the fact that companies and associations in the sector value us so positively has an added merit”.

Oriol Pàmies, founder of Queer Destinations, commented that “We celebrate the commitment to safety and excellence in the treatment of the LGBTI segment in the world of leisure, especially doing it hand in hand with a company that always defends its values”. At the recent editions of Primavera Sound Barcelona and Madrid, Queer Destinations carried out the first audit that will serves as a foundation for the development of the educational programme that will include all possible interactions of the festivalgoers with any staff of the festival’s organisation. The implementation of the programme will be carried out globally starting with the editions Porto, São Paulo, Bogotá and Asunción at the end of 2023.

This recognition comes a week after Primavera Sound participated in aother edition of Think Plus, the think tank of the Chamber of Commerce LGTBIQ+ of Catalonia. This was a special meeting in the calendar of the Chamber, as it took place within the framework of the celebration of Pride in Barcelona, and its central theme was the discussion on “New models of LGTBIQ+ tourism”.

In an increasingly diverse society, the collective finds new reasons to travel to other destinations such as music festivals, cultural or sporting events. The Chamber wanted to draw on the experience of Primavera Sound to answer questions about what kind of attractions a destination needs to have to attract the LGTBI community, highlighting once again the festival’s commitment to celebrating music, but also diversity and inclusion.

• Primavera Sound se convertirá en la primera organizadora de festivales a nivel global en trabajar para obtener este distintivo de calidad para el segmento LGBTQ+
• El acuerdo llega una semana después que el festival participara en Think Plus, el Think Tank de la Cambra LGTBIQ+ de Catalunya, sobre nuevos modelos de turismo diverso

Primavera Sound y Queer Destinations han firmado un acuerdo de colaboración, en el marco de la celebración del Orgullo LGBTI en Barcelona, con el fin de convertirse en el primer festival a nivel global en obtener la distinción Queer Destinations Committed.

El distintivo ‘Queer Destinations Committed’ es la norma reconocida internacionalmente que permite a las empresas demostrar su compromiso y recibir al segmento LGBTQ+ de manera óptima. El sello tiene presencia en más de 12 países alrededor del mundo y cuenta como principal requisito un proceso de sensibilización y formación al 100% de trabajadores y colaboradores utilizando una programa educacional digital llamado “Hospitality meets diversity”.

En palabras de Queer Destinations, “Primavera Sound ha sido pionero en la defensa de sus valores como la sostenibilidad, la paridad de género o la diversidad con programas como Nobody is Normal,” motivo por el cual han querido reconocer el trabajo del festival. Con esta alianza, buscan dar un paso más allá convirtiéndose en un estándar internacional para poder dar la bienvenida a cualquier persona. En España se ha firmado se un convenio internacional con la ministra de Industria, Comercio y Turismo, Reyes Maroto, para promover este segmento a nivel nacional e internacional, plan que con esta firma permitirá a Primavera Sound promover la esencia de Barcelona alrededor del mundo.

Alfonso Lanza, director de Primavera Sound, agradeció este reconocimiento que “pone en valor el compromiso que el festival tiene desde hace años con su público, en este caso y especialmente con el de la comunidad LGTBI”. El hecho de que distintivos como Queer Destinations valoren Primavera Sound como un espacio inclusivo y de diversidad supone “un honor, en tanto que el festival no es en sí un evento dirigido exclusivamente a la comunidad y por tanto, consideramos que empresas y asociaciones del sector nos valoren así de positivamente tiene un mérito añadido”.

Oriol Pàmies, fundador de Queer Destinations, comentó que “Celebramos el compromiso con la seguridad y la excelencia en el trato del segmento LGBTI en el mundo del ocio, especialmente haciéndolo de la mano de una empresa que siempre defiende sus valores ”. Queer Destinations ejecutó en las recientes ediciones de Primavera Sound Barcelona y Madrid la primera auditoría que sirve de base para el desarrollo del programa educacional que incluirá todas las posibles interacciones de los asistentes con cualquier personal de la organización del festival. La implementación del programa se realizará a nivel global iniciando con las ediciones Porto, São Paulo, Bogotá y Asunción a finales de 2023.

Este reconocimiento llega una semana después que Primavera Sound participara en una nueva edición de Think Plus, el think tank de la Cambra de Comerç LGTBIQ+ de  Catalunya. Este fue un encuentro especial en el calendario de la Cambra, en tanto que se dio a cabo en el marco de la celebración del Pride en Barcelona, y tuvo como eje central la discusión sobre “Nuevos modelos de turismo LGTBIQ+”.

En una sociedad cada vez más diversa, el colectivo encuentra nuevos motivos para viajar a otras destinaciones como pueden serlo festivales de música, eventos culturales o deportivos. La Cambra quiso contar con la experiencia de Primavera Sound para responder a preguntas sobre qué tipo de atractivos tiene que tener una destinación para atraer a la comunidad LGTBI, destacando de nuevo el compromiso del festival con la celebración de la música, pero también de la diversidad y de la inclusión.