Within the framework of the International Tourism Fair (Fitur) held in the city of Madrid, AVASA, which operates exclusively in Mexico the car rental brands Hertz, Dollar, Thrifty and Firefly, signed a Letter of Intent with Queer Destinations, in which it expresses its commitment to work in coordination for the awareness, training and accreditation of all its staff under international standards to serve the LGBTQ+ segment.

According to data from the World Tourism Organization, it is estimated that, at the current growth rate, the volume of the LGBTQ+ community will reach 180 million annual travelers by 2030. This is a tourist who, thanks to the general absence of kids, is characterized by a high spending capacity (DINK – double income, no kids) and with the possibility of traveling year-round, especially in low seasons.

“We are very excited about AVASA’s decision to initiate the implementation of the Queer Destinations distinctive. Such an important company in its industry, joins a global project supported by the main governments, destinations and companies in the world. The potential of this segment is undeniable and AVASA’s commitment not only opens up more possibilities to attract a greater number of clients, but also adds value to the brand as an inclusive company” – Oriol Pàmies (CEO, Queer Destinations)

Vicente Muñoz, AVASA’s CCO, stated: “We are filled with pride and expectations for the development of this new alliance that will undoubtedly mark a milestone in our daily operations, allowing us to increase and improve our customer service, and thus meet the most demanding expectations.”

The Queer Destinations distinction is internationally recognized and is awarded to service providers whose executives and collaborators have received a training process to prepare them to meet the needs of LGBTQ+ travelers, ensuring that they have the best conditions to receive an inclusive and respectful service.

AVASA is the largest and most important car rental company in Mexico with more than 50 years of experience in the car rental business. It has more than 150 offices located in beach destinations, cities and all commercial airports in the country. AVASA operates exclusively in Mexico the Hertz, Dollar, Thrifty and Firefly brands and the Hertz Gold Plus Rewards program that has been multi-awarded worldwide as the best loyalty program for a car rental company.